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Chic Mamil

Artist Website:



Market Harborough,  Leicestershire

This greeting card concept is aimed at anyone who has a Middle-Aged Man In Lycra (MAMIL) in their lives. The original artwork and accompanying words gently poke fun at the MAMIL but in an affectionate way; the cards are hopefully ‘bikey’ enough to be appreciated by the recipient yet human enough to be understood by all.

The UK Cycling scene has experienced unprecedented growth in recent years; one of the most active groups driving this growth has been the MAMIL (Middle Aged Man in Lycra) will have seen them on the urban commute, the weekend country lanes... and in the cycle shops!

Chic Mamil is the only consumer brand dedicated to this mature, discerning and engaged cohort of enthusiasts. We address our audience through our website, newsletter, blog, guest writing, social media channels...and now a range of greeting cards.

Our website WWW.CHICMAMIL.COM acts as a 'virtual common room' for the growing legion of Middle Aged Men in Lycra; sharing our common interest in the delights of road cycling enjoyed at a leisurely pace.

Every MAMIL knows that much of the pleasure is derived from simply being out in the countryside, enjoying the views, the company and the feint wiff of accomplishment.

Chic Mamil…cycling with Style, Wisdom, and Humour!